{"id":25406,"date":"2025-05-07T17:44:16","date_gmt":"2025-05-07T20:44:16","guid":{"rendered":"https:\/\/ponteseditores.com.br\/loja3\/?post_type=product&#038;p=25406"},"modified":"2025-05-07T17:44:16","modified_gmt":"2025-05-07T20:44:16","slug":"the-folkcommunication-theory-2","status":"publish","type":"product","link":"https:\/\/ponteseditores.com.br\/loja3\/pontes-editores-home-2__trashed\/linguistica\/the-folkcommunication-theory-2\/","title":{"rendered":"The Folkcommunication Theory"},"content":{"rendered":"<p><em>The Folkcommunication Theory <\/em>is a collection of texts that aims to make folkcommunication studies more accessible to a global audience. It features translations of 15 key works by 20 scholars that provide a comprehensive overview of folkcommunication theory\u2019s development in Brazil (1967 to the beginning of the 21st century). Organized into three sections \u2013 Founding Fathers, Dialogues, and Interfaces \u2013, it introduces foundational concepts and explores interdisciplinary connections and contemporary debates. This translation project began in 2017 due to the lack of English-language literature on folkcommunication, despite the growing international interest in Brazilian communication theories.<\/p>\n<p>The Folkcom Network collaborated with an English language project of the Letters and Arts Department at the State University of Santa Cruz (UESC; Ilheus, Bahia, Brazil), and the Graduate Program in Letters and Representations (PPGL-UESC) to curate and translate seminal articles under strict supervision, ensuring accuracy and clarity. The initiative also involved developing specialized vocabulary to maintain the theoretical depth of the original texts, making them accessible for scholars and students unfamiliar with the field. This book represents a strategic step for the Brazilian Network of Researchers in Folkcommunication (Rede Folkcom) in promoting local narratives within the global research landscape.<\/p>\n<p>Folkcommunication\u2019s recognition has grown internationally, evidenced by participation from North American scholars like Joseph Straubhaar and Jake Draper in Folkcom Network events. This work is a significant step toward enhancing the visibility of Folkcommunication and fostering academic exchanges. By making these texts available in English, we encourage scholars to engage with and expand upon Folkcommunication\u2019s foundational insights, inspiring future research.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Folkcommunication Theory is a collection of texts that aims to make folkcommunication studies more accessible to a global audience. It features translations of 15 key works by 20 scholars that provide a comprehensive overview of folkcommunication theory\u2019s development in Brazil (1967 to the beginning of the 21st century). Organized into three sections \u2013 Founding [&hellip;]<\/p>\n","protected":false},"featured_media":25407,"comment_status":"open","ping_status":"closed","template":"","meta":{"_joinchat":[]},"product_brand":[],"product_cat":[167,31],"product_tag":[],"class_list":["post-25406","product","type-product","status-publish","has-post-thumbnail","product_cat-lancamento","product_cat-linguistica","first","instock","shipping-taxable","purchasable","product-type-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Folkcommunication Theory - Pontes Editores<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ponteseditores.com.br\/loja3\/pontes-editores-home-2__trashed\/linguistica\/the-folkcommunication-theory-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Folkcommunication Theory - Pontes Editores\" \/>\n<meta property=\"og:description\" content=\"The Folkcommunication Theory is a collection of texts that aims to make folkcommunication studies more accessible to a global audience. 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